Services - IMERGEY

build your digital brand

"People do not remember people, they remember relations, stories, and credibility."

Executive Branding

Develop and promote a personal brand as a leader that represents your unique value, expertise, experience, and achievements. Create a lasting impression on clients, investors, and employees.

Company Branding

Establish a brand identity for your company to enhance awareness and credibility. Communicate powerful stories to your target audience and create thought leadership to support sustainable growth.

STORY BRANDING

Brands built on the ideal of improving lives finds success by sharing its stories. Define the brand purpose and reinforce it with customer-centric stories to build influence, authority, trust, and generate leads.

Executive branding

An executive brand is built on a foundation of the executive's core values, expertise, and leadership style.

A powerful executive brand establishes an executive as a thought leader and industry expert,
builds trust and credibility with stakeholders, and enhances their professional reputation and influence.

TRUST

90% of people trust recommendations from individuals (even if they don’t know them) over brands.

Value

92% of buyers are willing to engage with an industry thought leader, consistently sharing his opinions.

Credibility

75%+ of B2B decision makers and C-level executives use social media to inform their decisions.

Why it matters?

Humanize your brand

Go beyond logos and slogans to delve into the essence of your brand, capturing its personality, values, and emotions.

purposeful branding

By aligning your brand's purpose with your customers' values, your business builds a loyal customer base.

Bring your brand to life

Cohesive brand messaging across touch points reflects a brand’s essence and reinforces its unique value proposition.

talkable brand story

Crafting a compelling brand story that captivates your audience and sparks conversation sets you apart.

fueling conversations

Strategies that encourage dialogue create opportunities for brand awareness and generate valuable insights.

inspire brand advocacy

Good branding turns customers into passionate brand ambassadors, amplifying reach and credibility.

The Thought leadership pyramid

Pricing power

Premium and forward looking brand creates pricing power and generates business leads.

Differentiate

Establishing itself as a thought leader, a brand signals that it has a deeper level of expertise compared to competitors.

Trust

Well-researched thought pieces demonstrate understanding of customer challenges, priorities and realities.

INFLUENCE

Brands show customers that they truly understand industry issues, trends, pain points, etc. at a deeper level. Establishing them as experts.

BRAND

Thought leadership as a sign the brand stays on top of emerging topics and isn’t resting on past successes. This makes the brand seem more reliable for the long run.

Executive branding

An executive brand is built on a foundation of the executive's core values, expertise, and leadership style.

A powerful executive brand establishes an executive as a thought leader and industry expert,
builds trust and credibility with stakeholders, and enhances their professional reputation and influence.

impact

Effective branding creates a distinct and memorable impression in the minds of customers, employees, and stakeholders, conveying the company’s mission, culture, and value proposition.

standout

A strong and well-defined brand helps differentiate a company from its competitors, builds trust and credibility, and fosters emotional connections with its audience.

continuous

An ongoing process that requires careful planning, implementation, and management. It involves monitoring performance, adapting to market dynamics, and evolving to meet customer preferences.

Why is it important?

Generates new customers

Stand out in the market and attract new customers

Increases business value

Distinguishable elements make your company more memorable and trustworthy

Develops customer loyalty

A well-defined identity helps customers feel connected to the company’s values

Establishes credibility

Thoughtful branding reflects a company’s professionalism and reliability

Shapes reputation

Builds trust by showing the company’s values and staying true to its mission

Inspires employees

Good branding can give employees a sense of purpose and pride in their company

Story Branding

Stories have the power to engage our brains, trigger sensory experiences, and influence our thinking processes.

NARRATIVE

A narrative that encapsulates the brand’s mission, values, and purpose is the foundation for all brand communication and that can help create a cohesive story that customers can relate to.

EMOTION

Story branding can tap into universal human experiences, aspirations, and desires that resonates with the audience in an emotional level and evoke a deeper sense of loyalty.

Credibility

A well-crafted brand narrative that aligns with customers’ values creates a sense of trust and credibility. A brand needs to consistently communicate its story, purpose and core values so customers can resonate with it.

HOW IT AFFECTs THE BRAIN?

NEURAL COUPLING

The process in which a story activates parts in the brain that allows the listener to turn the story in to their own ideas and experience.

Transformative Power

Stories have the ability to reshape the thoughts and emotions of your audience. When crafted effectively, customers can envision themselves as characters within your story.

DOPAMINE

The brain releases dopamine into the system when it experiences an emotionally-charged event, making it easier to remember and with greater accuracy.

Influence

Impactful stories have a neurological impact on the brain. As you listen to compelling narratives, your brain responds by generating thoughts, opinions, and ideas that align with the storyteller’s perspective.