Company Case Study: Olipop

The soda aisle used to be a place of sweet indulgence, a guilty pleasure mixed with a twinge of health-conscious remorse. With each can of OLIPOP’s, they are not just selling a beverage; they’re endorsing a philosophy. A sip represents a pledge—your gut health and pleasure—not merely an afterthought but the purpose of their craft.

Olipop was founded in 2017 by Ben Goodwin and David Lester. Both of them have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. In a world thirsty for change, OLIPOP is a clinically backed consumer beverage that meets consumers’ real-world taste preferences in a delicious tonic. From classic cola and root beer to unique flavors, their lineup provides an array of choices crafted to deliver a balanced and satisfying experience without compromising on nutritional value.

Company Case Study: KLOOK

In under 10 years, Klook skyrocketed from 3 people to over 1,800 across 26 offices and its revenue has surged at an unstoppable triple-digit pace. Klook’s mission in reshaping travel in the post-COVID world to provide travelers with innovative solution and exclusive deals, demonstrates the company’s dedication to adapting to changing circumstances.

Company Case Study: BIRD

Bird gained significant popularity during the scooter craze of 2019, offering a convenient and sustainable solution for urban travel. With a valuation of $2.5 billion, the company attracted attention from venture capitalists, investors, and the public. However, Bird faced challenges such as high operational costs for maintaining a large scooter fleet and intense competition from companies like Lime and Spin. Price wars impacted revenue, and the need for maintenance and investment strained the company’s finances.