Company Case Study: Olipop

The soda aisle used to be a place of sweet indulgence, a guilty pleasure mixed with a twinge of health-conscious remorse. With each can of OLIPOP’s, they are not just selling a beverage; they’re endorsing a philosophy. A sip represents a pledge—your gut health and pleasure—not merely an afterthought but the purpose of their craft.

Olipop was founded in 2017 by Ben Goodwin and David Lester. Both of them have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. In a world thirsty for change, OLIPOP is a clinically backed consumer beverage that meets consumers’ real-world taste preferences in a delicious tonic. From classic cola and root beer to unique flavors, their lineup provides an array of choices crafted to deliver a balanced and satisfying experience without compromising on nutritional value.